‘You don’t know you’re beautiful!’, One Direction coo in the camera. You don’t know you’re beautiful young teenage girl, but we could help you out, we’ve got some make up stuff to sell, and you’re going to buy it.
I’m very much confused on why One Direction have done this. Firstly, please correct me if I am wrong, I wasn’t aware that they had any knowledge or even interest in the makeup industry. Secondly, their debut hit single ‘You don’t know you’re beautiful’ condemns wearing make-up, I assumed the hidden message to that number 1 hit was to boost teenage girl’s confidence and in doing so, dismantling cosmetic chains everywhere, I expected there would be some kind of anti-makeup protest, women every breaking eyeliners in half, and smearing lip stick to the ground. Strangely enough none of that happened, and instead One Direction have Brought out their own make up line ‘little things’ http://muacosmetics.blogspot.co.uk/2013/07/one-direction-beauty-little-things-from.html
Apparently, according to the MUA cosmetics line website,
‘Harry loves Strawberry, Zayn loves Watermelon, Louis loves Vanilla, Niall loves Cherry, Liam loves Blueberry – which one will you choose?!’
I will choose my dignity thank you.
The best bit is the makeup packaging consists of the boys’ ‘what makes you beautiful’ line. This makes you beautiful, this blueberry lip polish will make you beautiful. And if you ever bump in to Liam Payne, then you have hit the jack pot, because Blueberry is his favourite.
Again, Why? Is this purely money related? Because I was under the impression that One Direction already had a lot of that, (£25 million to be precise). Or was it purely for the fans? I asked my 12 year old sister, who is crazily obsessed with the quintet, what she thought of the makeup range. “well it depends. What’s in it?’ I list of the range; a nail polish, lip polish, cheek tint and lipstick. “yeah. I guess, if it was nice” But, I argue, what about their song? You don’t need make up to cover up! ‘hmm, yeah, its hypocritical’ but you would still buy it? ‘yeah, I already said I would, but ONLY if it was nice’ she then walks off, and seems annoyed at me. She didn’t seem too bothered. Which probably sums this whole thing up.